New logos for giant manufacturers are inclined to seize headlines, accompanied by scorching articles on social media and loads of rationalization and rationale from the model. However should you’ve come throughout Fb’s new brand, you are not alone.
Meta has introduced a “refreshed design” for the Fb brand, together with a revised typeface and brighter shade. The corporate describes it as a bolder expression of Fb’s main blue shade, however customers are struggling to inform the distinction. (On the lookout for design inspiration? Take a look at the very best logos ever.)
“Our aim was to create a refreshed design for the Fb brand that was bolder, stronger and extra timeless. Each the distinctive and new enhancements result in larger concord throughout your entire design as a key factor of the app’s id. We did this by “incorporating a extra assured expression of Fb’s main blue shade which was Designed to be extra visually accessible in our app and supply stronger distinction for the ‘f’ to face out,” explains Meta in Blog post.
Mainly, it is somewhat bluer. The Fb wordmark has modified a bit as properly. “Utilizing our customized typeface, Fb Sans, we redesigned the wordmark and brand to create constant therapy and enhance general legibility throughout Fb,” Meta introduced. “Much like the adjustments to the emblem image, these enhancements allowed us to construct on our id heritage, whereas making a stronger connection between how the wordmark pairs with the remainder of the typeface.”
Let’s be trustworthy, Meta in all probability may have gotten away with dropping these mods with out an announcement. However large firms love to clarify the ethos behind each design resolution they make (simply have a look at this ridiculous Pepsi brand design doc). As you may count on, Twitter customers (sorry, X) are ignoring the slight change.
It offers https://t.co/OAn60MAuBF pic.twitter.com/2Z1oaYgl4bSeptember 21, 2023
Fb is not the one model to drop a really refined new design — simply final week, we virtually did not discover the brand new Ford brand. In the event you’re impressed to create one thing as game-changing as the most recent Meta releases, check out our information on learn how to design a brand.